Do you have any idea how well your content promotion initiatives are working? Can you back it up with evidence? What’s the return on your content marketing investment? In the first place, why are you generating content? Whether you hire digital marketing Virginia Beach or have an in-house team, you should track and monitor the performance of your marketing efforts.
You should have clear objectives and efficient tactics for your content promotion strategies to be fruitful. Once you’ve put your strategy in place, you’ll need to record it and track your progress to see if it’s working.
The lifeblood of internet material is traffic. No one will read your blog content if no one visits your website.
Traffic is one statistic that must be measured. In some ways, it’s a gauge of your brand’s power, but in a manner that has some value.
You may, of course, divide this traffic into several groups. The indicators you should be monitoring in Google Analytics are:
The total count of distinct visits to your website is referred to as the number of users.
Pageviews – the overall number of instances a specific page on your website has been visited.
Unique pageviews: This measure is calculated by combining the visits of a single person who has seen your website many times.
You can utilize the raw information from these analytics to obtain a general estimate of how much traffic your site receives on different pages. You can also split down the information to determine where your visitors are originating from and what device they are using to access your site.
Prospects or even sales are the eventual conversions for B2B businesses. Few customers will go from having no idea who you are to purchasing immediately from a great article. As a result, B2B companies should measure conversions all the way down the customer lifecycle, from simple memberships or click-throughs to more complex conversions like incentive enrollment.
It’s up to you to decide what constitutes a conversion. The purpose of your content may be to develop a comprehensive sale in certain circumstances, and in others, it may simply be to enhance brand recognition and credibility. If this is the situation, you should emphasize social media comments and engagement metrics.
The quantity of traffic your material receives might often be a better indicator of how successful you are at persuading users to open your links than it is of how wonderful your content is.
You’ll need to measure how long users spend on your website and how many web pages they view in each visit to determine if they’re interacting with your content fully.
The idea is certainly to keep people on your Virginia Beach IT companies blog site for as long as possible.
This information is available in Google Analytics under Audience Overview. You can view the median number of web pages per visit, the average usage time, and your bounce rate here, in addition to the overall number of visits and traffic.
4. SEO Performance
You won’t get all of your traffic through social media. You must be obtaining a lot of traffic from search engines as well. In Google Analytics, you can measure the percentage of your site visits that originate from search, but this doesn’t tell you much about how well your site performs in search engines.
Rather, you’ll need to track your SEO results. You may track the number of various metrics here. SERP ranking is the most crucial factor, which refers to your page’s position in search engine outcomes for a certain keyword phrase.